The situation
Go-to-market for an Austin mobile-gaming studio before its first title launched, and the seed raise, worked with our capital partner through Prince Capital as the licensed placement advisor.
Pre-revenue, a first title planned for late 2019, a team that had built games at EA, Zynga and Buffalo Studios, and a pitch that defended the current build feature by feature.
A story an investor could believe before there was revenue, and a short list of people who could actually close a seed check, worked by two advisors who could each stand behind the answer.
Sell the team's judgment, not the build. Work the same contacts together instead of splitting the list, each of us with an equity position the contact could see. Take a meeting only when the contact had an inside champion and a process that fits a seed timeline.
The seed closed in 2020. The company then raised a Series A in September 2021 and a Series B in August 2022 on its own, and went on to ship Prize Kingdoms. I kept the filter.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
Enter